Strategic Business Intelligence
& AI-Driven Insights

(Tableau) F1 Formula Dashboard

This dashboard was my first Analyticon Global Competition entry at Amazon. I had just joined AWS and was only three months into onboarding. Although I already knew more than 15 reporting tools, Tableau was brand new to me.

We were a team of 4, where each one of us took ownership of a tab, mine was the "Circuit" Dashboard.

In this Circuit dashboard, my goal was to transform raw telemetry into a decision-ready narrative. Within two weeks, I've learned tableau from scratch while simultaneously developing domain expertise in Formula 1, which I knew nothing about at the start.I studied how circuits work, how drivers behave during cornering, braking, acceleration, and even met with F1 fans to understand what matters to them. That immersion helped me ‘feel’ the data so I could design a dashboard that mirrors how true F1 analysts think.

What makes this tab unique:

• Designed a clear, intuitive storytelling flow that guides users from overall circuit layout to detailed driver and corner-level strategy.
• Applied advanced Tableau techniques—calculated fields, nested table calcs, COD expressions, blending, and custom logic—to reveal insights not visible in the raw data.
• Built highly interactive from real live circuit pictures, synchronized visuals with parameters, filters, hover effects, and real circuit images to give users a cohesive, real-time performance view. Also, created an analytical flow that moves from macro circuit behavior -> micro corner-level analysis seamlessly
• Delivered an analytical experience with color-coding, geometry-based visuals, rich tooltips, and deep-dive CTAs, earning strong appreciation and recognition.
• Ensured all visuals update cohesively, giving users a complete performance picture in seconds and making you feel you are in the race.

The result: we won Win #1 🏆 in AMER and Win #1 Globally in the Analyticon competition. This project became the foundation of my Tableau journey at AWS and a reference point for future winning dashboards.

Beyond the trophy, this dashboard proved how quickly I could ramp up on a new tool, collaborate under tight timelines, and still deliver a polished, competition‑grade storytelling experience.

View Live Dashboard on Tableau Public

(QuickSight) Chef Compass Recipes

For the third consecutive Analyticon round, our management requested from us to do something different: build the winning dashboard in QuickSight instead of Tableau. At the same time, the business was planning a broader move toward QuickSight for operational reporting, so this project became both a competition entry and an internal proof‑of‑concept.

Under heavy workload and with only a few days available, I learned the QuickSight stack and helped build the Chef Compass - "Navigate" Tab dashboard within five days — from data exploration to a polished experience that judges could immediately understand and navigate.

Judges highlighted several specific strengths:

• Clean design, informative content, and intuitive navigation, with a color theme and aesthetics that created a strong overall user experience.
• The "Navigate" tab gave a fun and effective way to explore a vast dataset of around 69,000 recipes, with out of the box thinking and creativity.
• Strong overall functionality, including a glossary, well‑designed tables, and effective visuals such as the waterfall chart and health‑score gauges — elements that made Chef Compass a standout entry and deserving of its place as a finalist.

The results: Winner #1 🏆 AMER Analyticon VizCon again — making it three consecutive years of Analyticon wins. Judges highlighted the clean theme, storytelling, and the way the dashboard balanced aesthetics with business impact.

Behind the scenes, I put in long hours prototyping layouts, tuning interactions, and using clever QuickSight techniques — parameters, calculated fields, and guided navigation — to keep the story clear and impactful. That mix of hard work, rapid learning, and thoughtful design was instrumental in the dashboard's victory.